Business Profile

The Alluring Bead Boutique
325 Advent Church Rd.
Taylorsville, NC 28681
828/514-8689
detrinac@thealluringbeadboutique.com
http://www.thealluringbeadboutique.com
https://shop.thealluringbeadboutique.com

Introduction

The Alluring Bead Boutique is a Jewelry Design Business, specializing in Artisan Crafts and Jewelry. I have 20+ years experience in the home based craft industry. I established The Alluring Bead Boutique in March 2016.

I sell beautiful handmade OOAK Jewelry and originally designed Jewelry Patterns and Technique Guides. My items are currently sold on my Shop website, Amazon Handmade and Etsy platforms. 

As the owner of The Alluring Bead Boutique, I strongly believe in sharing and giving back to my customers and my community. I have incorporated this value into my business by creating my own virtual classrooms on a variety of platforms.

My Blog, A Jeweler’s Life, is dedicated not only to teaching jewelry techniques and design, but also to helping other craftsmen build their own business websites and brands. 

My business is growing at a consistent rate. I currently have well over 3000 subscribers to my Blog and The Alluring Bead Boutique’s Design Channel on YouTube. My blog is averaging 300-500 visitors a month. 

I have also added several passive income streams to my business model, including Google Adsense and affiliate programs with Amazon, Share-A-Sale plus many prominent craft and small business companies.

Physical Goods

I make and sell Artisan Jewelry – Necklaces, Rings, Bracelets, Earring and Brooches.

I use  a wide variety of materials and techniques in my jewelry design process. I have invested heavily in professional grade tools and materials for my business. I used the best quality materials available based on the project at hand, the customer’s budget or my target audience.

My Jewelry items sell for price points between 39.99 to 150.00. Average price equals 48.00.

Techniques

Materials

  • Bead Weaving
  • Bead Embroidery
  • Looming
  • Metalsmithing
  • Enameling
  • Wire Working
  • Polymer and Metal Clay

 

  • Sterling and Fine Silver Metal and Wire
  • 14k Gold Filled Metal and Wire
  • Base Metals and Wire
  • Precious and Semi-precious Gemstones
  • Swarovski Crystal
  • Japanese Seed Beads
  • Art Clays

Digital Goods - Downloadable

I offer originally designed Jewelry Patterns and Step by Step Technique Guides for sale as digital downloads on my Shop website and Etsy.com

I create each one of the downloads in my studio using 4K Ultra HD photography. I write and edit all my own PDF documents.

I offer several Infographics related to the content of my Blog. 

My digital products sell at price points between 4.00 – 15.00. Average price equals 7.00.

Virtual Goods

The Alluring Bead Boutique currently has over 130 video tutorials available to the public on the YouTube and Skillshare platforms, with more being added every month.

I add video to many of my blog posts to enrich the content provided through my website.

Topics include the following:

Basic Jewelry Making Concepts

How to’s – Basic Jewelry Techniques

How to’s – Advanced Techniques

Project Tutorials

Product and Tool Guides

Design Concepts 

Basic Office Applications for Small Business

Jewelry Photography

Small Business Concepts

Website Basics

Website Design and Development

Best Practices for Small Businesses

Customer Demographics

Jewelry Customers

Jewelry Students

  • Middle to Upper Middle Class Professional Women
  • White and Blue Collar Females
  • Boutique Owners
  • Busy Working Mothers
  • Trendsetters
  • Ages 25-60
  • Hobbyists
  • Beginner to Advanced Students
  • Stay at Home Mothers
  • Work from Home Crafters
  • Middle to Upper Middle Class
  • New Business Owners
  • Ages 20-55

Target Audience

The Alluring Bead Boutique’s Blog and Social Media channels target a global audience. 

I strive to reach both new and experienced hobby level Jewelry enthusiasts. 

My business model reaches out to those who want to turn their hobby into a paying business. Especially those who work from a home based studio. 

Goals

When I started my business in 2016, I set both 3 year and 5 year Goals for myself. I am currently in my third year of business and can proudly say that I have achieved many of my original goals. 

  • I have developed my website into a professional site that gets more visitors per month now than I had in the entire first year.
  • My passive income streams are beginning to pay into the business.
  • I have affiliated my business with companies pertinent to my niche and am adding rich content to enhance the partnerships I have cultivated.
  • I obtained my Sales and Use Tax certification with my state. I have established myself as a reseller and opened wholesale accounts with several of the most reputable suppliers in my business niche.
  • I am consistently growing my audience and followers without any significant losses or periods of inactivity.
  • My work has featured online and in local art galleries.

Short Term

Long Term

Add Supplies to my Shop Website.

Add product kits to Shop Website, Etsy and Amazon Handmade.

Increase Jewelry Sales.

Add 12-15 new Patterns per year.

Increase passive income through rich content and social marketing.

Provide Video Masterclasses for Jewelers.

Provide Video Masterclasses for Starting Craft Business Websites.

E-Books for Jewelry Techniques.

E-Books for Jewelry Patterns.

Reach 10,000 Subscribers on YouTube to qualify for paid subscriptions. 

Marketing

The Alluring Bead Boutique uses an online approach. 

I have worked consistently for the last 3 years building a cohesive and coherent presence on the following Social Media channels. I have established a business page and account on all of these outlets and I consistently post pertinent rich content.

  • YouTube
  • Instagram
  • Twitter 
  • Tumblr
  • LinkedIn
  • Facebook 
  • Facebook Groups

I use an email marketing and campaign manager through my website and ecommerce software. 

I plan to add paid ads to several of these platforms in the next 2 years or less. 

 

Finances

The Alluring Bead Boutique is a Sole Proprietorship business.

To date, I have funded my entire business myself. 

I have built my business from the ground up by myself. 

I currently am the sole employee of the company. 

Philosophy

My business philosophy is simple, People First!
I believe that everyone should be treated with respect and honesty in all my personal and professional relationships.
I strive to provide the best quality possible and to always do the right thing for my customers, students and followers. 
I will always be personally responsible for my actions and impact on my communities.

Mission Statement

  • To educate the world about the wondrous variety of techniques available to handmade jewelers.
  • To add value to my brand by providing excellent customer service and individualized attention to every client.
  • To teach everyone with attention to detail and offer support in any way needed.
  • To expand my knowledge and share with the world.
  • To grow my following to epic proportions.
  • Dedication to my jewelry customers and students complete satisfaction.
  • To build lasting relationships with all my clients, customers and business colleagues.